The BBA in Marketing program combines theory, creativity, and analytical skills to prepare students for careers in marketing, brand management, and digital communications. Students explore consumer behavior, market research, advertising, sales management, strategic marketing, and digital marketing platforms. The program emphasizes experiential learning through projects, campaigns, and internships, allowing students to apply concepts in real-world contexts. Graduates develop the ability to design and implement effective marketing strategies, analyze market trends, and communicate value propositions to diverse audiences. By integrating global business perspectives and modern marketing technologies, the program prepares students to excel in multinational corporations, agencies, or entrepreneurial ventures.
Bachelor of Business Administration in Marketing
Course Overview
Course Curriculum & Details
Detailed information for serious evaluators
Program Overview
The Bachelor of Business Administration in Marketing program provides a comprehensive foundation in business principles and specialized marketing knowledge. Students will explore core business areas such as economics, finance, and management, alongside essential communication and critical thinking skills. The curriculum progresses to intermediate business topics and culminates in advanced marketing studies, covering consumer behavior, digital marketing, brand management, and marketing strategy, preparing graduates for diverse roles in the marketing field.
1 Year 1 – Core/Business Foundation
2 Year 2 – Intermediate Business Core
3 Year 3 – Marketing Major Core
4 Year 4 – Advanced & Capstone
Cost & Affordability
A clear picture of what this course will cost you
Program Costs
Currency note: Program costs shown in USD based on the available tuition breakdown.
Living Costs
Living cost estimates are based on Pathum Thani Campus.
Outcomes & Employability
What happens after you graduate
Why Study Bachelor of Business Administration in Marketing at Shinawatra University
What makes this program stand out
Next intake is in January 2027
Life at Shinawatra University in Thailand
What daily life looks like for international students
Language
EnglishPrimary language everywhere
Climate
Mild & Rainy10-20°C average, pack layers
Safety (Numbeo Safety Index)
Very SafeExeter is one of UK's safest cities
Frequently Asked Questions
Common questions about Bachelor of Business Administration in Marketing at Shinawatra University
Can I work while studying?
What jobs can I get after studying this course?
What will I actually study in this course?
When can I start — what are the intake months?
- New student?