The Bachelor of Business Administration in Marketing at Boise State University is designed for aspiring professionals eager to understand and shape consumer behaviour in today's dynamic marketplace. You will explore the core principles of marketing, from market analysis and consumer insights to marketing communications and brand management. This undergraduate degree provides a robust foundation in business fundamentals, equipping you with the analytical skills and strategic thinking necessary to excel in a field driven by innovation and customer engagement. If you are passionate about connecting products and services with audiences, this program offers a direct pathway.
This full-time, on-campus program is structured over four years, integrating foundational business courses with specialized marketing subjects. You will engage in practical learning through case studies, analytics projects, and potentially an internship, developing your ability to solve marketing problems and create effective communication strategies. The curriculum emphasizes the application of marketing insights and business intelligence, preparing you for roles in advertising, market research, product management, and digital marketing. You will graduate with a comprehensive understanding of marketing principles and the confidence to apply them in professional settings.