The Bachelor of Business Administration in Marketing Management at Kwantlen Polytechnic University equips you with the essential skills to navigate the dynamic world of modern marketing. This undergraduate degree is ideal for aspiring professionals keen to understand consumer behaviour, develop impactful digital marketing strategies, and leverage marketing analytics for business success. You will explore foundational business principles alongside specialised marketing knowledge, preparing you to address contemporary challenges and opportunities within the industry. This comprehensive program ensures you gain a robust understanding of marketing management and its evolving landscape.
This full-time, on-campus program is studied over four years, offering a structured pathway through business foundation courses, core marketing subjects, and a breadth of general electives. You will engage with topics ranging from organizational behaviour and business law to integrated marketing communications and strategic marketing decision-making. Throughout your studies, you will develop practical skills through case studies and analytical exercises, culminating in the ability to manage complex marketing initiatives. Graduates are prepared for diverse career paths in marketing roles, equipped with the contemporary knowledge and practical experience valued by employers.