Bachelor of Business Administration Program in Management

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon January 2027

Course Overview

The Bachelor of Business Administration (BBA) in Management at Shinawatra University is a four-year, English-taught program designed to prepare students for global careers in business and management. The program provides a strong foundation in core business disciplines, including management principles, marketing, finance, and economics, while developing critical skills in leadership, teamwork, communication, and strategic decision-making. Students also engage with general education courses and electives to broaden their knowledge and adapt to diverse professional environments. Graduates are equipped to analyze complex business situations, lead teams effectively, and pursue careers in management, project supervision, consulting, or entrepreneurship, making them well-prepared for both corporate and entrepreneurial pathways.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

The Bachelor of Business Administration Program in Management provides a comprehensive foundation in business principles and practices. Across four years, students will explore core areas such as micro and macroeconomics, marketing, finance, and human resource management. The curriculum progresses to advanced topics including international business, quantitative analysis, strategic management, and digital marketing, culminating in practical experience through projects and internships. This program aims to equip students with the knowledge and skills necessary for successful careers in management and business leadership.

1 Year 1

Fundamental English / English for Academic Study
Cultural Diversity
Microeconomics
Principles of Marketing
Principles of Management
Principles of Finance
English Writing for Academic Purposes
Critical Thinking and Decision Making
Macroeconomics
Human Resource Management
Entrepreneurship

2 Year 2

English for Public Speaking
English for Academic Writing & Presentation
Life & Work Management
Financial Accounting
Production & Operations Management
Leadership
Information & Communication Technology
International Business
Quantitative Analysis Techniques
Organizational Behavior

3 Year 3

Consumer Behavior
Sales Management
Service Marketing
Retail Management
Business Research Methods
Digital Marketing
International Marketing
Business Law
Marketing Research

4 Year 4

Strategic Management
Integrated Marketing Communications
Marketing Project I
Marketing Project II
Internship / Practicum

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 2,506.00
Second Year Fee Tuition fee
USD 2,506.00
Third Year Fee Tuition fee
USD 2,506.00
Fourth Year Fee Tuition fee
USD 2,506.00
Total Program Cost Estimated total tuition
USD 10,025.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Food & Groceries USD 1,498.00 - USD 3,369.00
Transport USD 300.00 - USD 749.00
Utilities & Bills USD 562.00 - USD 1,311.00
Estimated Total USD 2,360.00 - USD 5,429.00

Living cost estimates are based on Pathum Thani Campus.

Outcomes & Employability

What happens after you graduate

75%
Graduate Employment Rate Within 6 to 12 months of graduation

Why Study Bachelor of Business Administration Program in Management at Shinawatra University

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Life at Shinawatra University in Thailand

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Bachelor of Business Administration Program in Management at Shinawatra University

Can I work while studying?

International students cannot work under a student permit in Thailand.

What jobs can I get after studying this course?

Graduates can pursue careers as managers, project supervisors, consultants, or entrepreneurs.

What will I actually study in this course?

This four-year program focuses on core business disciplines such as management principles and finance. It also enhances skills in leadership and strategic decision-making, preparing students for various career paths.

When can I start — what are the intake months?

The Bachelor of Business Administration in Management accepts new students in January and August each year.
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