The Bachelor of Business Applied Sport with Business at Atlantic Technological University is your pathway to a dynamic career at the intersection of sports management and commercial enterprise. This undergraduate degree is crafted for ambitious individuals eager to understand the business principles that drive the global sports industry, from event management and marketing to health promotion and recreation. You will develop a robust understanding of both sport-specific operations and core business disciplines, preparing you to lead and innovate within this exciting and ever-growing sector.
Studied full-time on campus over three years, this programme immerses you in a practical learning environment. You will engage with modules covering financial accounting, marketing, organisational behaviour, and digital content analysis, alongside sport-focused subjects like sociology of sport and health and fitness. A significant work placement in your final year offers invaluable real-world experience. You will graduate with a comprehensive skill set, ready to pursue diverse roles in sports marketing, event management, recreation facility operation, or entrepreneurial ventures within the business and sports industries.