The Bachelor of Business (BBus) at Massey University is your pathway to understanding and contributing to the dynamic global business landscape. This undergraduate degree is crafted for aspiring professionals eager to master core business principles across accounting, economics, finance, management, and marketing, while also exploring vital areas like Māori business and sustainable operations. You will develop a strong foundation in essential business functions, preparing you to address complex challenges and drive innovation within any organisational context. If you are a critical thinker with a passion for problem-solving and effective communication, this degree offers a comprehensive introduction to the world of business.
You will study this programme full-time on campus over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning journey will involve exploring diverse subjects such as Communication Theory and Practice, Finance Fundamentals, and Introduction to Marketing, allowing you to tailor your studies to your interests. Through core courses and optional units, you will build expertise and confidence. Upon graduation, you will be well-prepared for a wide array of professional roles in business management, marketing, finance, or entrepreneurship, equipped with the skills and knowledge valued by employers in New Zealand and beyond.