The Bachelor of Business (Common Entry) at Atlantic Technological University is your pathway to understanding the dynamic world of business, designed for those who are keen to explore diverse specialisms before committing to a specific career focus. This undergraduate degree provides a broad overview of essential business concepts, equipping you with foundational knowledge in areas such as IT for Business, Business Management, Marketing Principles, and Accounting. You will develop a comprehensive understanding of how businesses operate and the critical thinking skills needed to navigate complex commercial environments.
This full-time, on-campus programme is studied over three years, offering a flexible structure that allows you to tailor your learning journey. In your first two years, you will explore a range of mandatory and elective modules, including Digital Marketing, Macroeconomics, and Business Process Management, before specialising in your final year. You will graduate with a strong foundation in business principles and the adaptability to pursue a variety of professional roles in management, marketing, accounting, or other business-related fields.