The Bachelor of Business / Creative Industries at the University of Sunshine Coast, Adelaide, is a flexible undergraduate double degree designed for students eager to blend creative innovation with essential business acumen. You will explore the dynamic interplay between management, marketing, and communication, while developing specialist skills in areas such as music, screen media, creative writing, or theatre. This program is ideal if you aim to thrive in the expanding creative and digital sectors, or traditional industries, by building a robust foundation in both business strategy and artistic practice. You will gain a comprehensive understanding of contemporary business principles and cultivate the innovative mindset required for success.
This full-time, on-campus degree is studied over four years, immersing you in a curriculum that balances theoretical knowledge with practical application. You will engage with introductory and developing courses covering accounting principles, economics, marketing, and creative production, alongside specialist major courses in your chosen business and creative fields. A distinctive feature is the opportunity to undertake a Work Integrated Learning Project or Placement, allowing you to apply your learning in a professional context. You will graduate with a strong portfolio, enhanced critical thinking, problem-solving abilities, and the professional network needed for diverse career pathways.