The Bachelor of Business / Design at the University of Sunshine Coast, Adelaide is designed for ambitious students seeking to blend creative innovation with strategic business acumen. In a world where compelling communication and impactful design are paramount, this interdisciplinary degree equips you with the skills to excel in fields ranging from marketing and digital futures to game design and visual communication. You will explore the fundamental principles of both business management and design methodologies, preparing you to tackle complex challenges and drive meaningful change across diverse industries. This program is ideal for those who are both analytically minded and creatively driven.
This undergraduate degree is studied full-time on campus over four years, offering a comprehensive curriculum that includes introductory courses in accounting, economics, marketing, and design principles, alongside developing and major courses in your chosen specialisations. You will engage with subjects such as Business Law, Design Methods, and potentially undertake a Work Integrated Learning Project or Placement, providing invaluable real-world experience. You will graduate with a dual qualification, prepared for diverse career pathways in areas like digital marketing, interactive media development, graphic design, and business administration, equipped with a unique skill set highly valued by employers.