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Atlantic Technological University
Bachelor of Business (Honours) Event Management with Public Relations
Atlantic Technological University • Ireland

Bachelor of Business (Honours) Event Management with Public Relations

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon January 2027

Course Overview

The aim of this award is to provide students with relevant, professional education on all aspects of the planning, marketing, and management of events and public relations programmes in this multifaceted industry.

Graduates can expect to find employment in a variety of event, PR and entertainment enterprises, including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive foundation in event management and public relations, equipping students with essential industry knowledge and practical skills. Across three years, you will explore core concepts in event planning, marketing, risk management, and public relations techniques, alongside fundamental business principles. The curriculum also incorporates opportunities for professional development through electives and a mandatory work-based learning industry placement, preparing graduates for successful careers in these dynamic fields.

1 Year 1 / Semester 1

Introduction to Event Industry / Academic Skills Mandatory
Introduction to Public Relations Mandatory
Hospitality & Tourism / Industry Skills / Essentials of Biz Mandatory
Info & Digital Tech / Electives (Mixology, Languages, etc.) Mixed

2 Year 2 / Semester 1

Event Mgmt / Conference & Exhibition / Marketing / Accounting Mandatory
Risk Mgmt / PR Techniques / Business Law / Mgmt Principles Mandatory
Business Information Tools / Electives (Wedding Planning, etc.) Mixed

3 Year 3 / Semester 1

Work Based Learning – Industry Placement Mandatory
Event Planning / PR Mgmt / HRM / Management Accounting Mandatory

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

24% off
First Year Fee Tuition fee
USD 10,689.00 USD 14,116.00
Second Year Fee Tuition fee
USD 14,116.00
Third Year Fee Tuition fee
USD 14,116.00
Fourth Year Fee Tuition fee
USD 14,116.00
Total Program Cost Estimated total tuition
USD 53,039.00 USD 56,465.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 864.00 - USD 1,085.00
Food & Groceries USD 2,807.00 - USD 4,491.00
Transport USD 702.00 - USD 1,684.00
Utilities & Bills USD 1,404.00 - USD 2,105.00
Estimated Total USD 4,913.00 - USD 8,280.00

Living cost estimates are based on Dublin Road Campus.

Outcomes & Employability

What happens after you graduate

94%
Graduate Employment Rate Within 6 to 12 months of graduation

Why Study Bachelor of Business (Honours) Event Management with Public Relations at Atlantic Technological University

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Moderate Application response time

Atlantic Technological University typically responds to applications within 1 - 2 weeks, giving you clarity on your options quickly.

Life at Atlantic Technological University in Ireland

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Bachelor of Business (Honours) Event Management with Public Relations at Atlantic Technological University

Can I work while studying?
International students can work up to 20 hours per week during term time and up to 40 hours per week during breaks. No separate work permit is needed while maintaining full-time student status.

What English language score do I need for this course?
To meet the English language requirements, international students can provide scores from testing systems like Duolingo, IELTS, or PTE. For example, a Duolingo overall score of 95 and an IELTS overall score of 5.5 are required.

What jobs can I get after studying this course?
Graduates are prepared for roles such as event coordinator, public relations officer, marketing specialist, and conference manager.

What will I actually study in this course?
This program offers professional education in event planning and public relations management. Students will learn about marketing strategies and effective event execution in the dynamic events industry.

When can I start — what are the intake months?
The Bachelor of Business (Honours) in Event Management with Public Relations has intakes in January and September each year. Make sure to apply ahead of these months to secure your spot.
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