Bachelor of Business (Honours) in Entrepreneurship and Marketing

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 3 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon August 2027

Course Overview

The Bachelor of Business (Honours) in Entrepreneurship and Marketing at INTI International University is your pathway to mastering the dynamic fields of business creation and strategic brand promotion. This undergraduate degree is crafted for ambitious individuals eager to launch new ventures or drive marketing innovation within established organisations. You will delve into core business principles, explore the intricacies of consumer behaviour, and develop a keen understanding of how to bring novel ideas to market. This programme provides a robust foundation in entrepreneurship and marketing, preparing you to address the evolving demands of the global business landscape.

This full-time, on-campus degree is structured over three years, guiding you through essential subjects like Business Accounting, Digital Marketing, and Strategic Management. You will engage in practical learning experiences, including developing a comprehensive Business Plan and participating in an Entrepreneurship Lab, culminating in a vital internship. Throughout your studies, you will hone your analytical, creative, and leadership skills, preparing you to graduate with the confidence and expertise needed for diverse career paths in business development, marketing management, or as a successful entrepreneur.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This program provides a comprehensive foundation in entrepreneurship and marketing principles, equipping students with the knowledge and skills to launch and manage businesses. Across three years, you will explore core business functions, delve into marketing strategies, and develop innovative entrepreneurial ventures. The curriculum covers essential areas such as accounting, finance, human resources, and operations, complemented by specialized modules in digital marketing, consumer behavior, and new product development. The program culminates in practical application through a business plan, entrepreneurship labs, and an internship opportunity.

1 Year 1

Business Accounting
Business Communication
Business Ethics
Economic Principles and Issues
Entrepreneurship
Financial Management
Human Resource Issues and Strategies
Information Management
International Business
Marketing Principles
Operations Management
Organisational Behaviour Management

2 Year 2

Analytics for Business
Consumer Behaviour
Creativity and Innovation in Entrepreneurship
Digital Marketing
Global Marketing
Marketing and Sales Management
Marketing Research 1
New Product and Innovation Management
Service Marketing
Small Business Management
Strategic Management

3 Year 3

Coaching and Consultancy for Entrepreneurship
Business Plan
Digital Entrepreneurship
Entrepreneurship and Franchising
Entrepreneurship Lab
Financing for Entrepreneurship
Marketing Research 2
Technology Entrepreneurship

4 Internship

5 MPU Subjects

Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
Philosophy and Current Issues
Integrity and Anti-Corruption
Co-curriculum
Bahasa Kebangsaan A*

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 7,103.00
Second Year Fee Tuition fee
USD 7,103.00
Third Year Fee Tuition fee
USD 7,103.00
Total Program Cost Estimated total tuition
USD 21,311.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Food & Groceries USD 906.00 - USD 2,114.00
Transport USD 151.00 - USD 453.00
Utilities & Bills USD 242.00 - USD 604.00
Estimated Total USD 1,299.00 - USD 3,171.00

Living cost estimates are based on Nilai Campus.

Outcomes & Employability

What happens after you graduate

97%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accounting & AuditingBanking & Financial ServicesConsumer Finance & Credit ServicesCorporate Finance & TreasuryEconomic Research & PolicyInsurance & Risk ManagementInvestment Management & Asset ManagementPrivate Equity & Venture CapitalTax & Legal ComplianceWealth Management & Financial Advisory

Top Employers Hiring for this course

Oversea-Chinese Banking Corporation (OCBC) Bank

UOB

Why Study Bachelor of Business (Honours) in Entrepreneurship and Marketing at INTI International University

What makes this program stand out

August 2027 Closing soon

Next intake is in August 2027

Very Fast Application response time

INTI International University typically responds to applications within 1 - 2 days, giving you clarity on your options quickly.

Life at INTI International University in Malaysia

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Bachelor of Business (Honours) in Entrepreneurship and Marketing at INTI International University

Can I work while studying?

International students are not allowed to work during term time but can work up to 20 hours per week during breaks in Malaysia. A separate work permit is required for eligibility.

What English language score do I need for this course?

To meet the English language requirements, students must achieve an IELTS score of at least 5.5 in overall, listening, reading, speaking, and writing. This ensures you have the necessary proficiency for the course.

What jobs can I get after studying this course?

Graduates can pursue various job titles including Marketing Manager, Business Development Executive, and Entrepreneur.

What will I actually study in this course?

This program focuses on developing expertise in entrepreneurship and marketing. It aims to create graduates who are qualified, competent, and innovative, equipped with core skills for starting a business.

When can I start — what are the intake months?

The intake month for the Bachelor of Business (Honours) in Entrepreneurship and Marketing is August. Ensure you apply in advance to secure your place for this program.
ℹ️️
ℹ️️
ℹ️️
 
Account
  • New student?

Search for universities & courses

ℹ️️
ℹ️️
ℹ️️
ℹ️️