Bachelor of Business (Honours) International Tourism Management

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon January 2027

Course Overview

This is a four year honours degree in International Tourism Management, with two accredited work placements.

This degree prepares graduates for many of the business roles available in the tourism industry in Ireland and internationally today. Students develop skills at both operational and supervisory management levels.

This course also develops students’ entrepreneurial skills to facilitate new business start-ups. In today’s economic climate, these skills will prove invaluable upon graduation.

The integrated work placements in Year One and Year Two allow students to experience first hand the challenges, demands and rewards of working in this exciting and ever-changing industry.

At the end of year one, there is a ten-week mandatory work placement in an approved Irish tourism business, organised by the ATU Links office in conjunction with the student. If students are considering an international career, the College would encourage students to study an international language during their two years of study and to complete their international placement in a location that supports the development of the language.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Bachelor of Business (Honours) in International Tourism Management program provides a comprehensive understanding of the global tourism and event industries. You will explore foundational concepts, essential business skills, and digital technologies, alongside specialized areas like public relations and marketing. The curriculum progresses to cover international tourism impacts, trends, geography, and economics, culminating in a mandatory industry placement to gain practical, work-based experience.

1 Year 1 / Semester 1

Intro to Tourism / Event Industry / Public Relations Mandatory
Industry Skills / Essentials of Business / Digital Tech Mandatory
Electives (Mixology, Languages, Social Media) Elective

2 Year 2 / Semester 1

Financial Accounting / Marketing / Management Law Mandatory
International Tourism Impacts and Trends Mandatory
International Tourism Geography / Regional Guiding Mandatory
Electives (Wedding Planning, Event Mgmt, Languages) Elective

3 Year 3 / Semester 1

Work Based Learning – Industry Placement Mandatory
National Guiding / Tourism Economics Mandatory

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

24% off
First Year Fee Tuition fee
USD 10,689.00 USD 14,116.00
Second Year Fee Tuition fee
USD 14,116.00
Third Year Fee Tuition fee
USD 14,116.00
Fourth Year Fee Tuition fee
USD 14,116.00
Total Program Cost Estimated total tuition
USD 53,039.00 USD 56,465.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 864.00 - USD 1,085.00
Food & Groceries USD 2,807.00 - USD 4,491.00
Transport USD 702.00 - USD 1,684.00
Utilities & Bills USD 1,404.00 - USD 2,105.00
Estimated Total USD 4,913.00 - USD 8,280.00

Living cost estimates are based on Dublin Road Campus.

Outcomes & Employability

What happens after you graduate

94%
Graduate Employment Rate Within 6 to 12 months of graduation

Why Study Bachelor of Business (Honours) International Tourism Management at Atlantic Technological University

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Moderate Application response time

Atlantic Technological University typically responds to applications within 1 - 2 weeks, giving you clarity on your options quickly.

Life at Atlantic Technological University in Ireland

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Bachelor of Business (Honours) International Tourism Management at Atlantic Technological University

Can I work while studying?

International students can work up to 20 hours per week during term and 40 hours per week during breaks. No separate work permit is required for students enrolled in full-time programs.

What English language score do I need for this course?

English test requirements include a Duolingo overall score of 95, IELTS overall score of 5.5, or equivalent scores from TOEFL and PTE. It ensures that students have the necessary language skills for their studies.

What jobs can I get after studying this course?

Graduates can pursue careers as tourism managers, event coordinators, travel consultants, or marketing professionals in the tourism sector.

What will I actually study in this course?

This four-year degree focuses on operational and supervisory management skills within the tourism sector. It includes two accredited work placements to give students hands-on experience in the industry.

When can I start — what are the intake months?

The Bachelor of Business (Honours) in International Tourism Management has intakes in January and September each year. This allows students to choose the start date that best fits their schedule.
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