This four year honours degree prepares you for an exciting career in marketing and sales. Students graduate from this course with the key skills, knowledge, and competencies required to work in variety of business settings from small businesses to multinational corporations. Graduates are prepared for employment in a range of marketing disciplines and will also have the opportunity to enhance employment potential through work-based projects and a work placement.
The industrial placement in Year 3 helps to boost employability. The small class size facilitates group work, project work and the development of practical and digital skills. Students taking this course do not have to have studied business previously.
Students who do well in marketing and sales tend to have good analytical skills, enjoy dealing with people, be creative, have an aptitude for IT, be self-motivated, and work well in a team environment.
Graduates also, upon completion of this programme, have the opportunity to become a graduate member of the Marketing Institute by taking the Qualified Marketer Exam.
This course is also available at Level 7, with an opportunity to progress to the final year of this Level 8 course.
Business degrees at ATU Galway City are designed to give students the flexibility to switch from one business programme to another if they change their mind about what they want to study.