The Bachelor of Business (Honours) Marketing with Online Technologies at Atlantic Technological University is designed for ambitious individuals ready to navigate the dynamic landscape of modern marketing. In today's digitised economy, businesses require marketing professionals who can blend strategic thinking with digital proficiency. This undergraduate degree equips you with the essential skills for Industry 4.0, preparing you to excel in roles that demand innovation and adaptability. You will explore the core principles of marketing while gaining in-depth knowledge of online technologies, ensuring you are prepared for the challenges and opportunities in the global marketplace.
You will study this programme full-time on campus over three years, immersing yourself in a curriculum that balances theoretical knowledge with practical application. A key feature is the optional one-year work placement after Year 2, offering invaluable real-world marketing experience and networking opportunities. Throughout your studies, you will develop capabilities in areas such as brand communications, digital marketing management, and consumer insights. Upon graduation, you will be well-prepared for diverse career pathways, including roles as a Digital Marketing Manager, Brand Communications Specialist, or Consumer Insights Analyst, working with multinationals, SMEs, or start-ups.