The Bachelor of Business (Honours) Sport with Business at Atlantic Technological University is designed for ambitious students eager to blend a passion for sport with robust business acumen. You will explore the dynamic intersection of sports management, marketing, and enterprise, understanding how to leverage the growing sports industry for commercial success. This programme is ideal if you are looking to develop essential skills in areas such as management, finance, marketing, and entrepreneurship, preparing you for a diverse range of professional roles within the thriving sports and leisure sectors.
You will study this full-time, on-campus degree over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning will encompass modules like Principles of Marketing, Management of Recreation and Fitness, Business Strategy, and Strategic Sport Development, alongside a mandatory 20-credit Work Placement in Year 2. Through hands-on projects and real-world case studies, you will develop critical thinking and problem-solving abilities. Upon graduation, you will be well-prepared for careers in sports development, event management, marketing, health promotion, or to launch your own entrepreneurial ventures.