The Bachelor of Business (Honours) Tourism with Event Management at Atlantic Technological University is your pathway to a dynamic career in the world's fastest-growing economic sector. This degree is designed for ambitious individuals eager to understand and shape the future of tourism and events, focusing on sustainable practices and innovative marketing. You will explore key areas such as financial accounting, business law, and relationship marketing, alongside foundational tourism principles and the specific demands of event management. This programme equips you with the essential business acumen and specialised knowledge needed to thrive in this exciting industry.
This full-time, on-campus degree is studied over three years, offering a comprehensive curriculum that progresses from introductory concepts to advanced strategic thinking. You will engage with modules like Experiential Tourism Marketing, Event Planning, and Tourism Communications and Branding, with opportunities for a mandatory work placement or an Erasmus semester abroad in your second year. In your final year, you will undertake a significant Tourism and Event Research Project, developing your analytical and problem-solving skills. You will graduate ready for diverse roles in tourism, hospitality, and event coordination, prepared to contribute creatively and effectively to the global tourism landscape.