The Bachelor of Business International Tourism with Event Management at Atlantic Technological University is your gateway to a dynamic career in the global hospitality and events sectors. This undergraduate degree equips you with essential business acumen and specialised knowledge in tourism and event planning, preparing you to address opportunities in a thriving industry. You will explore foundational principles of marketing, organisational behaviour, and the intricacies of international tourism and festivals, developing a comprehensive understanding of this vibrant field. This program is ideal for proactive students eager to shape the future of travel and large-scale events.
You will study this full-time, on-campus degree over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Throughout your studies, you will delve into areas such as digital content creation, data analytics, and event project management, alongside opportunities for electives in languages or cultural tourism. A significant component includes a mandatory work placement in your final year, offering invaluable real-world experience. You will graduate with the skills to pursue diverse career paths, from international destination management to innovative event planning, ready to make a significant impact.