The Bachelor of Business Majoring in Marketing at Swinburne University of Technology is designed for ambitious students eager to shape consumer experiences and drive brand success. You will explore the dynamic interplay between marketing strategy, consumer behaviour, and digital innovation, developing the analytical and creative skills essential for navigating today's competitive marketplace. This undergraduate degree provides a robust foundation in business principles, with a specific focus on contemporary marketing practices, preparing you for a career where you can influence customer engagement and market positioning.
This full-time, on-campus degree is studied over three years, integrating core business units with specialised marketing subjects such as Marketing Research and Analytics, Integrated Marketing Communication, and Marketing Strategy and Planning. You will have opportunities to engage in practical learning through professional placements or industry projects, gaining invaluable work experience. You will graduate with a comprehensive understanding of marketing, equipped to pursue roles in brand management, digital marketing, market research, and advertising across various industries.