Embark on your journey into the dynamic world of sports business with the Bachelor of Business (Professional) Majoring in Sports Management at Swinburne University of Technology. This undergraduate degree is crafted for ambitious individuals eager to lead and innovate within the global sports industry, focusing on areas like sport business analytics, leading sport organisations, and the future of sport. You will explore the strategic imperatives and operational demands of managing sports entities, developing a keen understanding of how to leverage sport, media, and technology for success. This course provides the foundational business acumen and specialised sports management knowledge essential for thriving in this exciting sector.
You will study this comprehensive Bachelor of Business degree full-time on campus over four years, immersing yourself in a curriculum designed for practical application. Your learning experience will be enriched by core business units, specialised sports management subjects, and a significant 12-month paid professional placement, Integrated Professional Placement A and B. This extensive work experience, facilitated through Swinburne’s strong industry partnerships, will allow you to apply your knowledge in real-world settings, working on projects with organisations like the Australian Football League and Tennis Australia. You will graduate with a robust portfolio, industry-ready skills, and the confidence to pursue diverse career paths in sports administration, marketing, and management.