The Bachelor of Business Studies (BBS) at the University of Limerick is crafted for ambitious individuals eager to build a comprehensive understanding of core business disciplines and management functions. This undergraduate degree offers early insights into fields such as Accounting, Economics, Finance, Human Resource Management, Marketing, and Risk Management, providing a robust foundation for your future career. You will develop the analytical and strategic thinking skills necessary to navigate complex business environments, preparing you for a dynamic professional landscape where a broad business acumen is highly valued.
You will study this programme full-time on campus over four years, with a curriculum that integrates theoretical knowledge with practical application. In your second year, you will select a major specialisation, and in your third year, a minor option, allowing you to tailor your studies. The curriculum includes opportunities for an Erasmus/International Exchange, a valuable work placement during your third year, and the pursuit of a Dual Degree. You will graduate with a Bachelor of Business Studies, equipped for diverse roles across various industries, ready to contribute to business success.