The Bachelor of Commerce (Honours) in Marketing at Ontario Tech University equips you to navigate the dynamic world of customer engagement and brand strategy. This program is ideal for aspiring professionals eager to understand consumer behaviour, develop impactful marketing campaigns, and leverage data analytics to drive business success. You will delve into core marketing principles and gain practical experience through simulations and case studies, preparing you for a career where understanding and influencing markets is paramount. This degree provides a robust foundation in business and specialized marketing knowledge.
You will study this program full-time on campus over four years, with the first two years offering a common business curriculum. In your third year, you will specialize in the Marketing major, exploring subjects like consumer behaviour, marketing research, e-marketing, and marketing strategy. The curriculum integrates essential business analytics and communication skills. You will graduate with a comprehensive understanding of marketing communications, channels, and analytics, ready for roles in brand management, digital marketing, market research, and beyond.