The Bachelor of Commerce (Major: Advertising) at the University of Notre Dame Australia is designed for ambitious students eager to shape the future of marketing and communication in a dynamic digital landscape. You will explore the evolving world of advertising, from consumer behaviour and media planning to creative strategy and professional practice. This undergraduate degree equips you with essential business acumen alongside specialised advertising skills, preparing you to navigate and innovate within this exciting and integrated industry. It’s the ideal pathway for those seeking a blend of strategic thinking and creative execution.
This full-time, on-campus degree is studied over three years, blending foundational business principles with targeted advertising subjects. You will engage with practical elements like case studies, team-based projects, and industry insights, potentially including a business internship. Your learning experience will cover areas such as accounting, economics, consumer behaviour, media planning, and advertising design. Upon graduation, you will be well-prepared for diverse roles in advertising agencies or marketing departments, possessing the job-ready skills and professional eligibility sought by organisations like the International Advertising Association.