The Bachelor of Commerce (Major: Marketing) at Holy Cross College at Notre Dame is your pathway to understanding and shaping consumer engagement in today's dynamic marketplace. This undergraduate degree is designed for ambitious students eager to explore the strategic application of marketing principles, from consumer behaviour and integrated marketing communications to the nuances of social media and international markets. You will develop a robust foundation in business operations, complemented by specialised marketing knowledge, preparing you to analyse market trends and craft impactful campaigns. This program offers a comprehensive business education with a distinct marketing focus.
You will engage in a stimulating learning experience, studied full-time on campus over three years, incorporating eight business foundation courses and seven specialised marketing subjects. Your studies will include practical applications like marketing research and strategic marketing, alongside four general electives that allow for interdisciplinary exploration. You will have opportunities to integrate your learning through real-world case studies and potentially other specialised electives offered by the School of Business. Graduates are well-prepared for diverse career opportunities in marketing, advertising, and brand management across various industries.