The Bachelor of Communication (BC) at Massey University is designed for aspiring professionals who wish to master the art and science of effective communication in today's dynamic media landscape. You will explore core areas such as Communication Theory and Practice, Creative Communication, Media and Society, and Language and Communication, gaining a comprehensive understanding of how messages are crafted, disseminated, and received. This degree is ideal for students who possess a blend of creativity, analytical thinking, and a desire to connect with diverse audiences through strategic messaging.
You will study this undergraduate degree full-time on campus over three years, engaging with a curriculum that balances theoretical knowledge with practical application. Your learning experience will encompass essential media skills, introductory journalism, and writing inquiry through courses like Tū Kupu, preparing you for real-world challenges. You will graduate with a versatile skill set, ready to pursue diverse career paths in marketing, media production, public relations, or journalism, equipped to make a significant impact in the communication industry.