The Bachelor of Design in Graphic Design for Marketing at Kwantlen Polytechnic University equips you to become a creative problem-solver and strategic communicator in the dynamic visual communications field. You will explore the intersection of design, marketing, and societal impact, developing a strong understanding of branding, advertising, and digital media. This undergraduate degree is ideal for students passionate about visual creativity and eager to build a career where they can shape brand identities, develop compelling marketing campaigns, and influence consumer perception through thoughtful design.
This full-time, on-campus program is studied over four years, guiding you through a comprehensive curriculum that includes typographic design, image development, graphic design software applications, and marketing fundamentals. You will gain practical experience through projects in editorial design, web design, UI/UX, and advertising, culminating in a capstone project and strategic portfolio development. You will graduate with the skills and confidence to pursue diverse career paths in graphic design, marketing communications, and branding, ready to contribute effectively to businesses and organizations.