The Bachelor of Marketing at Curtin Mauritius is your gateway to understanding the dynamic world of brands and consumer behaviour. If you are intrigued by what drives purchasing decisions, enjoy creative problem-solving, and want to build successful brands, this degree is designed for you. You will explore foundational business principles including markets and legal frameworks, financial decision-making, and analytics, providing a comprehensive understanding of how marketing integrates within a business. This undergraduate qualification prepares you for a career where you can shape perceptions and drive commercial success.
This full-time, on-campus programme is studied over three years, immersing you in subjects like Discovering Marketing, Consumer Behaviour, and Digital Marketing Strategy. You will gain practical experience through units focusing on social media platforms and marketing intelligence, and have opportunities to apply your learning to real-world scenarios. Throughout your studies, you will develop essential skills in strategic career design and marketing communications. Graduates of the Bachelor of Marketing can pursue diverse career paths in market research, brand management, digital marketing, and advertising.