The Bachelor of Media and Communication at INTI International College Subang is designed for aspiring professionals eager to navigate and shape the dynamic landscape of media and digital industries. You will gain a comprehensive understanding of social media platforms and learn to analyse new and emerging media technologies, driving their use and innovation across various sectors. This programme, encompassing a major in Social Media and Advertising with a minor in Digital Marketing, provides the competitive edge required by professional bodies and prepares you for the evolving demands of modern communication.
You will study this undergraduate degree full-time on campus over three years, engaging with a curriculum that blends theoretical knowledge with practical application. The learning experience focuses on developing your ability to analyse new media technologies and drive their use and innovation within industry contexts. You will graduate with a strong foundation in social media strategy, advertising principles, and digital marketing techniques, positioning you for diverse career paths in advertising agencies, marketing departments, and media organisations.