The Bachelor of Media and Communication at INTI International College Penang is designed for aspiring professionals ready to navigate the dynamic landscape of media and digital engagement. You will gain a comprehensive understanding of social media platforms and emerging media technologies, preparing you to drive innovation across industries. This undergraduate degree, encompassing a major in Social Media and Advertising with a minor in Digital Marketing, equips you with the critical insights and practical skills necessary to analyse trends and shape communication strategies in today's interconnected world.
This full-time, on-campus programme is studied over three years, blending theoretical knowledge with hands-on application. You will explore the strategic use of social media and advertising, delve into digital marketing techniques, and analyse new media technologies. The curriculum is structured to meet professional body requirements while ensuring you develop a competitive edge. You will graduate prepared for diverse roles in media, advertising, and digital marketing, with the ability to analyse new media technologies and drive their use and innovation across industry.