The Bachelor of Media and Communication Majoring in Social Media at Swinburne University of Technology is designed for aspiring professionals eager to shape the digital conversation and navigate the complexities of online influence. You will explore the dynamic landscape of social media, understanding its cultural, societal, and industry implications. This undergraduate degree equips you with the critical thinking and practical skills to analyze emerging media technologies and drive innovation across various sectors. If you are passionate about digital communication and its impact, this major offers a focused pathway to a career in this exciting field.
You will study this degree on campus full-time over three years, engaging with core units such as Introduction to Media Studies, Global Media Industries, and Social Media Cultures. The curriculum includes hands-on experience through units like Content Creator Lab and Social Media Strategy, alongside opportunities for a 12-month professional placement. You will develop skills in data analytics, strategic communication, and industry engagement, graduating prepared for roles as a digital advertising specialist, social media manager, or content producer.