Bachelor of Public Relations

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 8 Semesters
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Next Intake TBA

Course Overview

The Bachelor of Public Relations at Humber Polytechnic is designed for ambitious individuals passionate about shaping narratives and managing reputations in today's dynamic communication landscape. You will explore the critical role of strategic communications, media relations, and crisis management, preparing you to navigate complex organizational challenges. This undergraduate degree is ideal for those who excel at creative projects, possess strong interpersonal skills, and are eager to build meaningful connections within diverse communities. You will develop a robust understanding of public relations principles and their application across corporate, agency, and non-profit sectors.

This comprehensive program is studied full-time on campus over eight semesters, immersing you in a practical learning environment. You will gain hands-on experience through modules focusing on writing for various media, social media strategy, communications law and ethics, and event management. A significant component includes a 14-week field experience placement, allowing you to apply your skills in a professional setting. You will graduate with highly developed writing and strategic planning abilities, essential for careers in public relations, communications, and marketing, and well-prepared for roles in leading agencies and corporations.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Bachelor of Public Relations program equips students with essential skills in media writing, social media engagement, and content creation. The curriculum covers foundational public relations principles, communications law and ethics, and strategic planning. Students will also explore areas such as media relations, event management, and crisis communication, culminating in a senior-level thesis project and practical field experience.

1 Semester 1

Writing 1: Media Writing Fundamentals
Social Media 1
Photography Fundamentals
Introduction to Public Relations

2 Semester 2

Video and Audio Content Creation
Writing 2: Writing to Deadline
Multiplatform Storytelling 1
Communications Law and Ethics

3 Semester 3

Communications Theories and Models
Writing Lab 3:PR Writing
Business Fundamentals
Quantitative Research Methods

4 Semester 4

Integrated Marketing Communications
Media Relations
Presentation Skills
Writing Lab 4: PR Writing in the Marketing Mix

5 Semester 5

Public Affairs & Government Relations
Event Management
Internal Communications
Writing Lab 5: Writing for the Organization
Professional Practice

6 Semester 6

Entrepreneurial and Consulting Skills for PR Professionals
Strategic Communications Planning
Public Relations Research Methods
Writing Lab 6: Public Relations Writing for Government and Public Affairs
Field Experience - Public Relations BA

7 Semester 7

Investor Relations
Multiplatform Storytelling 2
Public Relations in the Non-profit and Charitable Sectors
Senior Level Thesis Project: Directed Study

8 Semester 8

Crisis Communication and Issues Management
Senior Level Thesis (Capstone) Project 2
International PR and Cross Cultural Communication
Building Communities Through Social Media

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 14,710.00
Second Year Fee Tuition fee
USD 14,710.00
Third Year Fee Tuition fee
USD 14,710.00
Fourth Year Fee Tuition fee
USD 14,710.00
Total Program Cost Estimated total tuition
USD 58,842.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 597.00 - USD 1,307.00
Food & Groceries USD 2,601.00 - USD 4,334.00
Transport USD 1,110.00 - USD 1,387.00
Utilities & Bills USD 1,301.00 - USD 1,734.00
Estimated Total USD 5,012.00 - USD 7,455.00

Living cost estimates are based on Lakeshore Campus.

Outcomes & Employability

What happens after you graduate

83%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Advertising Finance & OperationsAdvertising TechnologyFood Processing & ManufacturingFood Safety & Quality AssuranceInsurance & Risk ManagementMedia Planning & BuyingMedia Production & EditingMedia Research & AnalyticsRestaurant & Food ServiceSocial Media & Content Strategy

Top Employers Hiring for this course

CIBC

Golden Camera Production

Scribe Magazine

Shoppers Drug Mart

Sobey.Inc

TD Bank

Walmart Canada

Why Study Bachelor of Public Relations at Humber Polytechnic

What makes this program stand out

Fast Application response time

Humber Polytechnic typically responds to applications within a week, giving you clarity on your options quickly.

Life at Humber Polytechnic in Canada

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Bachelor of Public Relations at Humber Polytechnic

Can I work while studying?

International students can work up to 24 hours per week off-campus during the term, with unlimited hours during breaks. On-campus jobs allow unlimited hours without needing a separate work permit.

What English language score do I need for this course?

To enroll, you need to meet specific English language requirements based on tests like Duolingo, TOEFL, IELTS, or PTE. For example, a Duolingo overall score of 115 is required.

What jobs can I get after studying this course?

Possible job titles include Public Relations Specialist, Event Coordinator, Social Media Manager, and Communications Officer.

What will I actually study in this course?

Program Overview

Are you easily bored and always looking for your next challenge?  

Do you love spending time on creative projects like organizing events, shooting videos, taking photos, writing stories or creating content for Instagram and Tik Tok? Do your friends turn to you to find out what’s new and happening? Have you struggled to find the right career path because you’re interested in so many different things? Then, public relations may be the ideal career

When can I start — what are the intake months?

The Bachelor of Public Relations program has an intake month in September. Be sure to apply ahead of time to secure your spot.
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