The Bachelor of Science in Business Psychology at SRH Haarlem University of Applied Sciences is your pathway to understanding and influencing human behaviour within the commercial world. This undergraduate degree is ideal for those who are fascinated by the psychological drivers behind consumer choices, employee motivation, and organisational dynamics. You will delve into core areas such as cognitive psychology, personality psychology, and organisational psychology, gaining a unique interdisciplinary perspective that bridges psychological theory with practical business application. This program equips you to address complex challenges in marketing, human resources, and management.
You will study this programme full-time on campus over four years, engaging with a curriculum that progresses from foundational concepts to advanced applications. Your learning journey includes a Year 1 Project Management & Team Work module, followed by in-depth exploration of topics like Personality Psychology, Organisational Psychology for Change, and Business Intelligence across subsequent years. The final year culminates in an extensive Applied Research Project and a mandatory Internship, providing invaluable real-world experience. You will graduate prepared for diverse career paths in marketing, HR, consultancy, and management, armed with a robust understanding of people in business.