The Bachelor of Science (Honours) in E-Commerce in Retailing at Technological University Dublin is crafted for ambitious individuals seeking to lead in the dynamic retail sector. You will explore the profound impact of social, mobile, analytic, and cloud (SMAC) technologies on modern retail, addressing the critical demand for graduates proficient in connected, collaborative electronic commerce environments. This undergraduate degree is ideal if you aspire to gain advanced skills in social media, platform management, and digital design, filling a recognised gap for technologically adept retail and business professionals. You will develop a broad, technologically informed business education, preparing you for the evolving challenges and opportunities within 21st-century retail.
This full-time, on-campus programme is delivered over four years, immersing you in a curriculum that integrates core business principles with specialised e-business applications. You will engage with modules such as retail analytics, mobile and social commerce, web analytics, and e-commerce strategy, alongside foundational subjects like finance, marketing, and management. Throughout your studies, you will undertake practical projects, including a significant e-commerce research project in your final year, allowing you to apply your knowledge to real-world scenarios. You will graduate equipped with the essential technological competencies and strategic insights to pursue diverse career paths in the rapidly transforming e-retailing landscape.