The Bachelor of Science (Honours) in Marketing at Technological University Dublin equips you with the essential knowledge, skills, and competencies to excel as a high-calibre marketing professional in both national and international arenas. You will learn to effectively communicate and articulate a company's vision through a blend of digital and traditional marketing communication methods, and develop the ability to design and implement impactful marketing strategies and plans for sustained success. This comprehensive undergraduate degree covers critical subjects including communications, marketing management, economics, marketing information systems, accounting, and strategic marketing, preparing you for the dynamic challenges of the modern business landscape.
Studied full-time on campus over four years, this programme offers a progressive learning journey. You will engage with core areas such as marketing research, international marketing, and management & strategy, alongside developing practical skills in areas like digital marketing and consumer psychology. Throughout your studies, you will have opportunities to explore electives and potentially undertake a marketing work placement programme in Year Three, allowing you to apply your learning in a professional setting. You will graduate with a robust understanding of marketing principles and a portfolio of skills ready for diverse career paths in marketing analysis, strategic planning, and brand management.