The Bachelor of Science (Honours) in Tourism & Digital Marketing at Technological University Dublin is designed for ambitious individuals seeking to shape the future of the global tourism industry. As technology continues to transform how people travel and engage with destinations, this programme provides you with a robust foundation in business management and specialised digital marketing expertise. You will explore the operational dynamics of tourism enterprises, from visitor attractions to destination management companies, gaining a comprehensive understanding of industry practices and the strategic use of digital tools for innovative marketing. This undergraduate degree is ideal for those who are passionate about travel and eager to leverage technology for business success.
You will study this full-time, on-campus programme over four years, immersing yourself in a curriculum that balances theoretical knowledge with practical application. Your learning journey will encompass modules in marketing research, tourism technology, and destination planning, alongside developing essential professional business communications. A significant component of your studies includes a mandatory professional work placement in the third year, offering invaluable hands-on experience within the tourism sector. Upon graduating from Technological University Dublin, you will be well-prepared for diverse career pathways in digital marketing, tourism management, and event planning, both in Ireland and internationally.