The Bachelor of Science in Business Administration (Major in Marketing) at American University of Ras Al Khaimah is designed for ambitious students eager to shape consumer engagement and drive business growth. In today's dynamic marketplace, understanding customer behaviour, market segmentation, and strategic communication is paramount. This undergraduate degree equips you with foundational business knowledge and specialized marketing expertise, preparing you to navigate complex economic and social environments. You will explore principles of microeconomics, financial accounting, and business communication, building a comprehensive understanding of how businesses operate and thrive.
This full-time, on-campus program spans four years, integrating theoretical learning with practical application. You will engage with core business subjects, including marketing principles, business law, and strategic management, alongside specialized marketing courses. A key feature of this degree is the mandatory internship module, providing eight weeks of real-world experience with local UAE-based companies, and a final-year marketing project-based internship. You will graduate with a robust portfolio and the analytical, communication, and problem-solving skills essential for careers as marketing managers, brand strategists, or advertising executives.