The Bachelor of Science in Marketing at Texila American University - Zambia is your gateway to understanding and shaping consumer behaviour in today's dynamic marketplace. This undergraduate degree is designed for aspiring professionals eager to master market research, customer relationship management, and digital marketing strategies. You will delve into the core principles of marketing, exploring how businesses create and deliver value, navigate global challenges, and build sustainable competitive advantages. If you are driven by creativity, analytical thinking, and a desire to make a tangible impact on business success, this programme will equip you with the essential knowledge and skills.
You will study this full-time, on-campus programme over four years, progressing through a structured curriculum that includes foundational business subjects, advanced marketing principles, and practical application. The syllabus features key areas such as consumer behaviour, product planning and branding, digital marketing, and international marketing, culminating in a significant dissertation in your final year. Throughout your studies, you will develop critical thinking and analytical abilities, preparing you for diverse career paths in advertising, sales promotion, market research, and brand management across various industries.