The Bachelor of Sport Management at Brock University is designed for ambitious individuals eager to lead and innovate within the dynamic global sport industry. You will explore the strategic application of business principles to sports organisations, understanding the unique challenges and opportunities that define this sector. This undergraduate degree provides a comprehensive foundation in sport marketing, finance, and governance, preparing you to make a significant impact. If you possess a passion for sport and a drive for business excellence, this program is your gateway to a rewarding career.
This full-time, on-campus program is structured over four years, offering a progressive learning experience. You will engage with core sport management coursework alongside practical application through field placements and internships, particularly in your third and fourth years, as highlighted in the syllabus. These experiences are invaluable for building professional networks and gaining hands-on expertise. You will graduate with a strong understanding of the sport business landscape and the practical skills necessary to excel in roles across professional sports, amateur athletics, and sports-related enterprises.