The Bachelor of Business Administration (BBA) with specialisations in General, Marketing, Banking & Finance, Insurance, Tourism, or Forex Management at Chandigarh University offers you a comprehensive foundation in business principles. This undergraduate degree is ideal for aspiring professionals eager to understand the intricacies of modern commerce, from microeconomics and business mathematics to human resource management and principles of management. You will develop a robust understanding of core business functions and gain insights into specialised fields, preparing you for diverse career paths or further postgraduate studies in business administration.
This full-time, on-campus BBA programme is structured over four years, providing you with a progressive learning journey. You will engage with subjects like marketing management, financial management, and operations research, complemented by practical applications through labs and a summer internship presentation. The curriculum also incorporates departmental electives, allowing you to tailor your studies towards your chosen specialisation. You will graduate with a Bachelor's Degree, equipped with analytical skills, strategic thinking, and practical knowledge to excel in roles across various business sectors.