The BBA (EBA) Specialisation in Entrepreneurship & Digital Marketing at Wittenborg University of Applied Sciences is crafted for ambitious individuals eager to launch and lead their own ventures, particularly within the dynamic spheres of digitalisation, marketing, and sales. This comprehensive undergraduate degree equips you with the essential knowledge, skills, and attitudes of a successful entrepreneur, enabling immediate business start-up during your final year. You will delve into core modules such as Opportunity and Lead Creation, Entrepreneurial Behaviour, and Business Start-ups, alongside specialised digital marketing subjects focusing on the online world and social media platforms.
This full-time, on-campus Bachelor's degree is studied over three years, structured across distinct phases to build your expertise progressively. You will engage with a blend of theoretical learning, practical planning, and strategic application, culminating in a final year that includes a research assignment and the execution of your business plan. Distinctive features include opportunities to test your business ideas in real-world scenarios and complete a work placement module. You will graduate with the confidence and capability to navigate the complexities of entrepreneurship and digital marketing, prepared for diverse career paths in a global marketplace.