The BBA (HBA) Specialisation in Sport Business Management at Wittenborg University of Applied Sciences is your gateway to a dynamic career in the global sports industry. This programme is designed for ambitious individuals passionate about sport, who seek to develop essential management and leadership skills. You will explore the intricate interplay of sports policy, finance, and economics, understanding how these elements drive successful sports organisations. This undergraduate degree equips you with a comprehensive understanding of the international and commercial aspects of sport business, preparing you to navigate and lead within this exciting and expanding sector.
This full-time, on-campus degree is studied over three years, offering a balanced blend of academic study, practical application, and hands-on experience through a dedicated placement. In your first year, you will organise and promote a sports event, honing your commercial awareness. Subsequent years delve into project management, organisational analysis, marketing, and strategic change, culminating in an extended research project or dissertation. You will graduate with the business management and leadership capabilities sought by employers, ready for diverse career opportunities across the international sports business landscape.