The BBA (Hons) Bachelor of Business Administration at Heriot-Watt University Malaysia is designed for aspiring leaders and managers ready to navigate the complexities of the global business environment. You will gain a comprehensive understanding of core business functions, from marketing and operations to human resources and strategic management, equipping you with the analytical and decision-making skills essential for success. This undergraduate degree provides a robust foundation for a dynamic career, preparing you to contribute effectively to organisations in an increasingly interconnected world. You will explore key concepts in business analytics and innovation, ensuring your knowledge remains current and relevant.
This full-time, on-campus programme is studied over three years, offering a structured yet flexible learning experience. You will engage with a blend of mandatory and optional modules, allowing you to tailor your studies towards areas of specific interest, such as digital marketing, international entrepreneurship, or supply chain management. Throughout your degree, you will develop critical thinking, problem-solving, and teamwork abilities through case studies, group projects, and a significant management dissertation in your final year. Graduates are well-prepared for diverse roles in management, marketing, finance, and entrepreneurship across various industries.