The BBA (IBA) with Specialisation in Economics & Management at Wittenborg University of Applied Sciences provides you with a comprehensive understanding of how businesses operate within the global economic landscape. This undergraduate degree is ideal for students keen to explore the intricate relationships between economic principles, organisational behaviour, and international business strategy. You will delve into core areas such as quality control, logistics, financial management, and business accountancy, gaining insights into the economic foundations that drive organisational success. This programme equips you with the analytical tools and critical perspective necessary to navigate complex business environments.
Studied full-time on campus over three years, your learning experience will be highly interactive, incorporating excursions to diverse organisations and practical application through a start-up business module culminating in a Business Plan. You will engage with key business modules like World-Wide Business and Law, and Logistics, alongside specialisation courses in your second year, including Procurement & Production and Business Philosophy. This approach ensures you develop a critical reading of management literature and an understanding of organisational resources. You will graduate prepared for roles in management, finance, or entrepreneurship, with a strong foundation in economic theory and practical business administration.