The BBA (MCI) Specialisation in Business Analytics at Wittenborg University of Applied Sciences is designed for aspiring professionals eager to harness the power of data within marketing and communication strategies. You will explore the critical intersection of data management, processing, and visualization, gaining the essential competencies required for analyst roles in communications or ICT departments. This undergraduate degree equips you to understand and leverage technological and information strategies, particularly in digitalization, marketing, and sales, making you an invaluable asset to modern organisations.
You will study this specialised Bachelor of Business Administration on campus full-time over four years, engaging with core MCI subjects like 'Mass Communication' and 'Company Branding' alongside focused Business Analytics modules such as 'Introduction to Data Management & Processing' and 'Managing & Visualizing Data'. Your final year will deepen your expertise with strategic subjects including 'Modelling for Business Analytics' and 'Predictive Analytics'. You will complete your work experience, projects, and graduation assignment within the field of business analytics, graduating with practical skills ready for diverse career paths in data-driven business environments.