The BBA (MCI) Specialisation in Marketing & Communication at Wittenborg University of Applied Sciences is your gateway to understanding and shaping how businesses connect with their audiences. This undergraduate degree is ideal for aspiring professionals keen to master the dynamics of mass communication, public relations, and strategic branding. You will explore essential marketing concepts, from in-depth market research to the nuances of niche marketing and building a compelling online presence. This programme equips you with the critical skills to manage a company's image and public perception effectively.
Studied full-time on campus over three years, you will engage with a curriculum designed to build practical expertise. Modules like 'Mass Communication' and 'Company Branding' provide a strong theoretical base, while you will also develop hands-on skills in 'Marketing Research' and 'E-Presence'. In your final year, you will apply your learning by designing a comprehensive company communication plan or a marketing strategy as part of a business plan. You will graduate ready to excel in roles requiring sophisticated marketing and public relations acumen.