The BBA Tourism and Hospitality Management at Modul University Vienna is your gateway to a dynamic global industry, equipping you with the business acumen and specialised knowledge essential for leadership roles. In a sector driven by exceptional service and innovative experiences, this undergraduate degree focuses on developing your understanding of marketing, finance, and operational excellence within tourism and hospitality contexts. You will explore critical areas such as consumer behaviour, event management, and sustainable tourism practices, preparing you to address the evolving demands of this vibrant field and build a successful career.
This full-time, on-campus program is structured over three years, providing a comprehensive learning journey that integrates theoretical knowledge with practical application. You will build a strong foundation in your first year, delve deeper into specialised subjects and undertake a significant 900-hour internship in your second year, gaining invaluable real-world experience. In your final year, you will complete a bachelor thesis, allowing you to apply your research skills to a specific industry challenge. You will graduate prepared for diverse career paths, from hotel management and event planning to tourism marketing and beyond.