The MSc Behavioural Data Science at Nottingham Trent University equips you to tackle the complex challenges of understanding human behaviour through data. In today's world, organisations across all sectors recognise the critical need to harness vast datasets for insights into behaviour, driving informed decision-making and innovation. This postgraduate degree is designed for those who want to bridge the gap between advanced data science techniques and psychological theory, enabling you to extract meaningful, theory-based insights from intricate human data. You will develop a unique skillset in areas like machine learning, artificial intelligence, and big data analysis, essential for both academic research and professional data science roles.
This full-time, on-campus Masters programme is studied over one year, immersing you in core modules such as Computational Statistics for Behavioural Data Science, Psychology of Cyberspace and Online Behaviours, and Visualisation of Behavioural Data. You will gain practical experience with industry-standard tools and programming languages like Python, while also developing crucial professional skills in project management and communication. Your learning culminates in a significant Behavioural Data Science Research Project, where you will independently plan, conduct, and report on an original research study. You will graduate with a robust portfolio and the expertise to pursue careers in behavioural analytics, market research, UX design, and beyond.