The BMus (Hons) Performance and Music Management at the University of West London empowers you to forge a dynamic career at the intersection of artistic expression and entrepreneurial strategy. In today's music industry, performers are increasingly expected to manage their own careers, requiring a blend of high-level performance ability and astute business acumen. This undergraduate degree is crafted for ambitious individuals who seek to develop both their creative talents and their understanding of digital marketing, audience engagement, and industry-specific management. You will gain the essential knowledge to navigate the complexities of the modern music business and build a sustainable, self-directed career.
This full-time, on-campus degree, studied over one year as a Top Up, immerses you in practical projects and real-world applications. You will develop your skills through modules such as Performance for Audience, Digital Marketing, and Portfolio Development, culminating in a significant Performance and Management Project. The University of West London supports your entrepreneurial spirit, offering access to university record label initiatives and digital distribution. You will graduate with a comprehensive skill set, ready to excel as a performing artist, manager, or entrepreneur within the global music industry.