American University United States

BS in Business, Language, & Culture

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon January 2027

Course Overview

The BS in Business, Language, & Culture at American University equips you to navigate the complexities of global commerce and communication. In today's interconnected world, understanding the interplay between business practices, diverse languages, and cultural nuances is crucial for success. This undergraduate degree is designed for students eager to bridge linguistic divides and foster intercultural understanding within international business environments. You will explore how cultural contexts shape economic interactions and develop the analytical skills to thrive in a diverse marketplace.

This full-time, on-campus program, studied over four years, allows you to immerse yourself in a chosen language track—such as Spanish, French, or Chinese—and a communication track like Broadcast Journalism or Public Relations. You will engage with contemporary culture studies and linguistics, gaining practical experience through coursework focused on real-world communication challenges. You will graduate with a versatile skill set, prepared for careers in international marketing, diplomacy, global management, or cross-cultural consulting, ready to make an impact on the global stage.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

The BS in Business, Language, & Culture program offers a comprehensive exploration of global societies and communication. Students will engage with foundational media studies, delve into contemporary cultural dynamics across various regions, and examine the intricate relationship between language and culture. The curriculum also provides specialized tracks in a chosen language (Arabic, Chinese, French, German, Russian, or Spanish) and in communication, encompassing journalism, film, and media arts. This interdisciplinary approach equips students with a deep understanding of diverse cultural contexts and advanced communication skills.

1 Foundation (3 credit hours)

Understanding Media

2 Contemporary Culture (6 credit hours)

Culture and Power
Culture, History, Power, Place
African Literature
African-American Literature
Asian American Literature
Literature, Film and Globalization
Literatures of the Global South
Power, Discourse, and Popular Culture
Topics in World Literature
Topics in Cultural Studies
Advanced Studies in Contemporary Literature
Advanced Studies in World Literature
Intercultural Communication
Civilizations of Africa
Contemporary Latin America
Contemporary Middle East
Contemporary Russia
The World of Islam
Contemporary Africa
Language, Culture, Power

3 Linguistics (3 credit hours)

Language and Human Experience
Language and Culture
Language, Culture, Power
Principles of Linguistics
English Language Teaching I

4 Language Track (18 credit hours)

Advanced Arabic I
Advanced Arabic II
Introduction to Arabic-Islamic Civilization
Arabic Topics

5 Chinese

Advanced Chinese I
Advanced Chinese II
Newspaper and Media Chinese
Chinese Civilization: Tradition and Transformation
Advanced Chinese Topics

6 French

Advanced French I
Advanced French II
Civilisation Francaise I
French Topics
French Translation: Concepts and Practice
French Translation Workshop
Business French

7 German

German Conversation and Composition I
German Conversation and Composition II
Introduction to German Translation
Business German
Studies in German Film
German Civilization I
German Civilization II

8 Russian

Russian Conversation and Composition I
Russian Conversation and Composition II
Russian Media and Political Translation
Russian Business Translation
Russian Topics

9 Spanish

Advanced Spanish I: Spain in Context
Advanced Spanish II: Latin America in Context
Spanish Introductory Topics
Introduction to Latin American Literature
Contemporary Spain: Local, Regional, and Global Perspectives
Spanish Topics
Introduction to Spanish Translation
Advanced Spanish Translation
Introduction to Spanish Linguistics
Colloquium on Latin America

10 Communication Track (27 credit hours)

Writing for Communication
Quantitative Methods for Journalists
Digital Skills
Reporting
Communication Law
Journalism Ethics
Advanced Broadcast Production
Digital Audio and Podcast Production
Backpack Video Journalism
Journalism Capstone

11 Communication Studies

Writing for Communication
Digital Skills
Decisive Moments in Communication
Digital Media and Culture
Introduction to Communication Research Methods
Senior Research Capstone Seminar

12 Film and Media Arts

Visual Literacy
Survey of International Cinema
Digital Imaging
Writing for Visual Media
Principles of Photography
Film and Video Production I
Advanced Portfolio: Visual Media
Advanced Portfolio: Large Format and Commercial Photography

13 Journalism

Writing for Communication
Quantitative Methods for Journalists
Digital Skills
Reporting
Communication Law
Journalism Ethics
Advanced Reporting
Journalism Capstone

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 60,270.00
Second Year Fee Tuition fee
USD 60,270.00
Third Year Fee Tuition fee
USD 60,270.00
Fourth Year Fee Tuition fee
USD 60,270.00
Total Program Cost Estimated total tuition
USD 241,080.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 1,200.00 - USD 2,000.00
Food & Groceries USD 3,600.00 - USD 5,400.00
Transport USD 840.00 - USD 1,440.00
Utilities & Bills USD 1,200.00 - USD 2,040.00
Estimated Total USD 5,640.00 - USD 8,880.00

Living cost estimates are based on Washington Campus.

Outcomes & Employability

What happens after you graduate

91%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accounting & AuditingBanking & Financial ServicesBlockchain & Emerging TechnologiesBrokerage & Trading & SecuritiesCorporate Finance & TreasuryDevOps & Site Reliability EngineeringHardware & Semiconductor EngineeringIT Support & Systems AdministrationInsurance & Risk ManagementTax & Legal Compliance

Top Employers Hiring for this course

Booz Allen Hamilton

Deloitte

Why Study BS in Business, Language, & Culture at American University

What makes this program stand out

January 2027 Closing soon

Next intake is in January 2027

Very Fast Application response time

American University typically responds to applications within 1 - 2 days, giving you clarity on your options quickly.

Life at American University in United States

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about BS in Business, Language, & Culture at American University

Can I work while studying?

International students can work up to 20 hours per week during term time and full-time during breaks. On-campus work doesn't require special permits.

What English language score do I need for this course?

To apply, you need to meet the English proficiency requirements. Acceptable tests include Duolingo, TOEFL, IELTS, and PTE with specific score thresholds.

What jobs can I get after studying this course?

Career options include international marketing specialist, cross-cultural consultant, global management coordinator, and diplomat.

What will I actually study in this course?

The BS in Business, Language, & Culture at American University equips you to navigate the complexities of global commerce and communication. In today's interconnected world, understanding the interplay between business practices, diverse languages, and cultural nuances is crucial for success. This undergraduate degree is designed for students eager to bridge linguistic divides and foster intercultural understanding within international business environments. You will explore how cultural

When can I start — what are the intake months?

The BS in Business, Language, & Culture program has intakes in January and August. You can choose to start your studies at either of these times.
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