The B.S. in Sport and Recreation Management at James Madison University is your pathway to a dynamic career shaping the future of sports, fitness, and community engagement. This undergraduate degree is designed for students passionate about leadership, event planning, and facility operations within the ever-evolving sports and recreation industry. You will gain essential competencies in marketing, leadership, and project management, preparing you to effectively plan, organize, and direct operations in diverse settings, from professional sports organizations to local parks and recreation departments. This program offers a robust foundation for those seeking to make a significant impact in this vibrant field.
You will study this comprehensive program on campus full-time over four years, engaging in a curriculum that balances theoretical knowledge with practical application. Your learning experience will include foundational leadership seminars, practical courses in sport marketing, and hands-on experience through a required internship in sport and recreation management. This immersive approach ensures you develop critical thinking, technological proficiency, and a deep understanding of ethical and legal considerations. You will graduate from James Madison University equipped with the applied knowledge and professional network necessary to excel in roles such as sports manager, event coordinator, or recreation director.