The BS Marketing at Felician University is your gateway to understanding and mastering the art and science of connecting businesses with their customers. In today's dynamic marketplace, marketing professionals are essential for driving growth, innovation, and brand loyalty. This undergraduate degree is crafted for ambitious students eager to delve into areas like consumer behaviour, social media marketing, and marketing strategy, preparing you for a career where creativity meets analytical rigor. You will gain foundational knowledge in key business principles, setting the stage for a successful career in this ever-evolving field.
This full-time, on-campus program is structured over four years, immersing you in a comprehensive curriculum that includes practical application through a marketing simulation and the highly encouraged MKT 495 – Sales/Marketing Internship. You will explore diverse topics from sales management to new product development and marketing research, developing essential skills in areas such as social media marketing and Hootsuite certification. Graduates from Felician University's BS Marketing program are well-prepared for a variety of roles, equipped with the practical experience and theoretical knowledge to excel in marketing, advertising, and brand management positions.